Last Updated on March 9, 2023 by Minerva
Psychology of Logo Shapes
Do you have the right logo for your business? Do you know what the right shape for your business is? Each shape of the logo has psychology behind it. Every shape emits a variety of emotions that should define your business.
Let’s understand the psychology behind the logo shapes so that when they are used in right way, it will reflect your company’s or work’s personality.
- Circular Shape:The circular shape logo stands for Community, Friendship, Love, Relationship, Unity, Perfection, Attention, and Protection.
Example:
Starbucks wants to show itself as a community of coffee lovers and it portrays that it pays attention to each and everyone (personalizing the cups with its customer’s names).
Example:
Microsoft wanted to familiarize the people with its “Windows” technology and wanted to gain their trust. Now you can see, how these squares shaped window gains your trust.
Example:
Delta jet services want to show power, energy and strength. It is very subtle that science is involved in the jet services industry, hence the triangular shape of the logo, which looks like swept wings of a jet flying overhead.
Example:
The curvy shape of the Coca-Cola logo signifies the happiness and pleasure that one derives while drinking a soft drink.
Example:
The spiral shape around the “H” in the Hilton’s logo suggests comfort and excellence. It also shows that they have evolved as a hotel brand and provide services that cater to the latest needs and wants.
Example:
The idea behind the eaten apple is very surreal. The apple is not some random apple, it is Adam’s apple, which is a symbol of knowledge. The logo makes us interpret Adam’s apple as a symbol of knowledge.
Example:
Cisco is a very established company and its vertical lines represent superiority and strength. The vertical lines also represent the power of rising up from where it was initially.
Example:
IBM believed in giving its users a sense of security. It represents communication and calmness for a company.
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